Brand Redesign

About the Client

The Swiss Federation of Youth Parliaments (DSJ) supports political participation by young people in Switzerland. As an umbrella organization, it connects youth parliaments and projects, offers training and resources, and promotes youth engagement in a non-partisan and inclusive way across all levels of democracy.

 

About the Project

In teamwork with Nuran Reber (Junior Art Director) we created a new corporate design for the Swiss Federation of Youth Parliaments (DSJ), including updated logos, a fresh color palette, and a modern typeface. The logo takes the swiss Quotes (Guillemets) «/» and shows the political dialogue with it. The colours of the new logo stem from the different brands within the company (engage.ch and easyvote.ch). To visually connect with the young people who lead and represent the organization, I developed a bold, youth-friendly illustration style in black and white. The visual identity reflects the DSJ’s energy and clarity while remaining approachable and non-partisan.

Workspace: CRK
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