About the Client

The IGE (Swiss Federal Institute of Intellectual Property) is Switzerland’s center of competence for all intellectual property matters, including patents, trademarks, and designs.

About the Project

This concept is the result of a winning pitch for the branding of the conference „CLTR 2024 – Creative Practice, AI and Platforms.“ It explores culture from the perspective of its creators. The Mona Lisa stands as the epitome of culture and a symbol of how images are continuously reinterpreted over time—whether intended or not. It raises timely questions: Where do artistic rights begin, and where do they end? How is this relationship changing in the age of AI? Visually, the design plays with four partly AI-generated grids that overlay to create ever-changing abstract patterns. The Mona Lisa remains a subtle point of reference, while the grids merge into something new. The IGE’s color palette forms the basis of the visual identity, structuring scenography and acting as a guiding element across all areas.