About the Client

Lehrmittelverlag Zürich is a trusted publisher of high-quality educational resources, offering both web-based and paper-based materials. With curriculum-aligned content, it supports teachers and learners by providing innovative tools for effective and inspiring education.

About the Project

As part of a project for Lehrmittelverlag Zürich, a concept for a new English teaching resource for levels 3–9 was developed and implemented. The material will be available both online via an app and in printed books. The visual language is designed to grow with the learners’ age, becoming more complex over time. Content is provided by the publisher, while custom logos were created for each level’s materials. Cross-level units are consistently color-coded to simplify navigation across platforms. The visual concept is based on a grid system using basic shapes (circle, square, etc.). Each level features a different illustrator with a distinct style, reflecting the increasing complexity of the content and visuals as students progress.